The Site

The site consists of two vacant city blocks located at the south end of Greensboro’s main downtown
street, Elm Street, at its intersection with Gate City Boulevard (previously Lee Street). The
development will be the southern gateway to Downtown Greensboro’s central business district; an
intact, turn-of-the-20th-century downtown.

The Project

Responding to the site’s location as a gateway to downtown, two plazas flank South Elm Street, providing a civic space for the community. A wide range of uses are located strategically on the site, with office and educational uses having the highest profile near the busy Gate City Boulevard, while the residential and hotel buildings are set back on the site. Two parking decks are screened from South Elm Street with other uses, but are centrally located on the site to provide easy access to all buildings.

The Square, located at the intersection of Gate City Boulevard and South Elm Street, will be a lively space for students, residents, workers, and the larger community to gather. Street level retail and commercial spaces open on to the plazas, which will be animated with outdoor dining, seating, landscaping, innovative water features that incorporate stormwater management, and a variety of vendors.